Goregaon Social

Oberoi Mall in Goregaon, a shopaholic’s dream, with stores as far as the eyes can see, but then again, we don’t just engage with our eyes, do we?

Goregaon Social has the answer to those looking from a respite from the naked consumerism on display, as well to that eternal dilemma of getting away from it all without taking the highway!

At this 2700 square feet outpost, in the heart of Goregaon’s beloved Oberoi Mall, the space takes an irreverent look at the world of faceless, generic, international brands, that follow strict guidelines to make them all part of a stand-offish, high-end stereotype. A dark, Gothic, triple volume space merges with a generic modern retail store to create the setting, and while working with signature Social materials and palettes, we’ve given this one a unique twist, featuring a burnt-down Church to the altar of consumerism.

At #GoregaonSocial, we gently introduce an avant-garde hipster race to a highly innovative community with the backdrop of the mall’s buzzing atmosphere.

 

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